Last year’s hip-hop halftime show won Dr.
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Rappers who have also built careers in TV and film have won Emmys over the years, including Queen Latifah, Common and Donald Glover, aka Childish Gambino. “He lives in this virtual world and he got to do and see things that he couldn’t have because he died.”
“Ultimately, we came up with this idea that Biggie never died,” says Van Toffler, co-founder of Gunpowder & Sky, the studio that produced the VR concert.
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It married avatar and motion capture technologies with music and storytelling to showcase the skilled lyricist performing in Brooklyn alongside Bad Boy Records labelmates Puff Daddy, Lil Cease and The Lox, plus newcomers like Latto. Sky’s the Limit: A VR Concert Experience premiered on Meta Horizon Worlds in December. “Unless you get a nomination, in the history of things, it seems a little illegitimate, which is an unfortunate thing,” he adds. The director says the Emmy noms are great “because more people will see it, hopefully.
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Hughes started work on Dear Mama in 2019, and the first of five episodes became FX’s most watched unscripted series premiere. It’s a testament to how powerful the genre is and how singular Biggie and Tupac are.” “To see that they’re Emmy-nominated in their respective projects is awesome. “They happened to be two of the greatest that ever did it,” says Hughes, whose credits include the 1993 classic Menace II Society, HBO’s The Defiant Ones and several Shakur music videos. was 24 when he was fatally shot on Mahis case remains unsolved. 13, 1996, at 25, six days after he was gunned down, and police announced in July that an investigation into his unsolved killing has been revived. We haven’t traditionally celebrated hip-hop stories, so it’s great to get the nomination, but get the win, baby!” Says Dear Mama director Allen Hughes, “Whether it’s the Emmys or Academy Awards or Peabodys, recognize these hip-hop stories, applaud them, give them the flowers in real time. “It just makes me feel confident about what we’ve been doing. “It’s about damn time that hip-hop is recognized,” he continues. Quoting Notorious B.I.G.’s anthemic hit “Juicy,” his former manager and RCA Records president Mark Pitts tells The Hollywood Reporter, “You never thought that hip-hop would take it this far. (The categories will be presented at the Creative Arts Emmys.) And this is all happening during the year that is the 50th anniversary of hip-hop. To top it off, rap’s ultimate entrepreneur, Jay-Z, is nominated for two Emmys, including a historic one for outstanding directing for a variety series for Rihanna’s Super Bowl halftime show. Yara Shahidi to Receive Women in Film Max Mara Face of the Future Award back to life is up for outstanding emerging media program.
Dear Mama, the FX documentary series about Tupac Shakur and his activist mother, Afeni, earned nominations for outstanding documentary or nonfiction series and writing for a nonfiction program, while a virtual reality concert that brought Notorious B.I.G. The ever-growing television medium is keeping the legacies of two of the most important figures in rap - and overall pop culture - alive, and now the projects are competing for Emmys. You’ll also uncover the indisputable influence of hip-hop. Dig through the 120-plus Emmy categories and you’ll discover more than double-digit nominations for Succession and Ted Lasso.
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